Your Reader Must Always Be Your Main Concern

"Your reader must always be your main concern." - Stephen King

Truer words have rarely been spoken.

Because whether you're writing a book, selling your product (online or in print), writing an email, or simply talking to someone, your primary focus should always be the person you're trying to influence.

Let's imagine you have an online business.

What you sell doesn't matter.

What does matter is how you communicate the value you're able to bring to your clients.

Let me show you an example of good vs. bad ways of influencing people.

BAD: "I want to be able to learn from someone like you. I believe I can learn many-a-things about how to grow my own business by learning from you. For example, I could listen in on your meetings, take notes, and then you could explain what you did so I can use that going forward. What do you say?"

What did you notice?

It's all about "me, me, me."

The person writing this is 100% focused on themselves and what they can get out of the interaction.

Let's use a good example so you can see the contrast between them.

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How to scale up your marketing for multiple streams of leads & multiple streams of income How to get more reach, clients & cashflow Discover the strategies to grow fast at low or no cost to yourself How to build your personal brand on LinkedIn to drive inbound leads Create a money making funnel in just 2 hours The 5 things you need to be doing right now on LinkedIn to generate new clients Revolutionise your business through FB ads - doesn't matter if it's bricks and mortar, online, service, product How to reach your exact target market and generate sales from LinkedIn How to do Facebook ads for free, using our 3 step push us process How to market your business through Social Selling Reduce friction to customers through the Value Add methodology - money hates friction   Your Marketing Summit hosts...

Targeted Website Traffic - How You Can Increase Targeted Traffic to Your Web Site

The life-blood of your web site (or your marketing efforts) is traffic targeted to your product. When you write blog posts, articles for publication in e-zines and e-reports you can also put them on your web site, and elsewhere on the web, like Facebook and LinkedIn. This way you are putting breadcrumbs across the internet, a pathway to your site/product.

By locating online publications that are already focusing on your target customers and putting your guest posts, or articles or free reports with them you are mining a well of prospects that are already leaning in your direction.

This way you are finding your market stream of prospects and stepping into a flow of prospects that are already there, instead of using a scatter-gun approach to finding those who already have an interest in what you have to offer.

Amazon Affiliate Marketing for Beginners

More good advice before you start with AM

Make Your First Online Dollar With Affiliate Marketing

Affiliate marketing represents a large spectrum of ways that you can make money on the internet. Basically, it is the idea of promoting products and services that are owned or provided by others while receiving a commission for the sales produced.

Affiliate marketers are like the "middle man" in a business deal. It is through this route that many people begin to earn money online. There are many options if you decide to become an affiliate marketer.

Choose Your Products

The first choice you are likely to make when it comes to affiliate marketing is which products you want to advertise. You can choose digital products such as software or eBooks, or physical products like you would purchase from Amazon and other online retailers. Each have their own

Amazon Affiliate Marketing: Step-By-Step Tutorial For Beginners

Useful stuff to get started with

Affiliate Programs For Beginners

Starting out, you need only two affiliate programs, one to recommend physical products, the other for information products.

The clear winner for physical products is Amazon. For information products, the best one used to be ClickBank, but JVZoo has overtaken it this year.

Here's why Amazon and ClickBank are the two best options.

Amazon Associates

The Amazon Associates program is very well known. You use their links to promote certain products and you get a cut for every item bought through your links. Commission varies between 2% and 8%, depending on the product.

But every time someone lands on Amazon trough your affiliate link, you get a cut of everything they buy during that visit, not just the product you recommended.

This makes using the Amazon Affiliates program really powerful.

Fastest Way To Make Money With Clickbank - Even As A Beginner

You need this strategy!  These guys are doing great work and help so many with their online business journey.

Should Your Small Business Use ECommerce Chatbots?

The Pros and Cons of Conversational Commerce

Conversation is a core part of the buying process, whether you're asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.

I'm sure you've visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the "person" with whom you're speaking isn't human.

A chatbot allows business owners to provide responses and solutions - and even generate leads and sales - 24/7 through automated customer service live chat. According to IBM, up to 80% of routine customer service questions could be answered by a chatbot.

There are two types of chatbots:

1. Those that rely on rules and can only accept/respond in limited ways.

2. Those that use artificial intelligence to employ sophisticated algorithms to accept/respond.

How To Sell On Amazon FBA For Beginners (A Complete, Step-By-Step Tutorial)

Great advice and a must watch before you get too far into your FBA journey

How to Channel Amazon's Success Towards Your Own Listing

Amazon's retail market share is nearing the top spot as recent reports have been suggesting. While interesting developments keep occurring with Amazon being the epicentre, a lot of online merchants may wonder, what do these events and landmarks have to do with running a product list on Amazon and earning revenue? What retailers need to understand is that a lot of Amazon's retail success is significantly contributed to by sellers whose products are making a difference and attracting visitors. Making the optimal use of the Amazon retail platform is a win-win situation for both Amazon and merchants using it.

The real focus for an Amazon seller should be to rise up to the elite. It without any doubt is a challenging task, but humanity having surpassed far more herculean challenges, making an Amazon store pay you more is not impossible. There is all the assistance a store owner would need in form of VAs, product listing management and other expert services. Here are some fundamentals that assure you improved performance on Amazon.

How To Start An E-Commerce Business

Three of the best pieces of advice out there in this video

How To Start An Online Business: How To Get A Tidal Wave Of FREE Traffic!

I hear people all the time asking, "How to start an online business?"

In this article, you will learn about:

• The different kinds of traffic.
• Why some traffic sources are better than others.
• How to make sure you attract as much FREE traffic as possible.
• Traffic sources to avoid like the plague.

The first thing you must understand as you embark on your internet journey is that the internet is all about information. When you do a search let's say on growing tomatoes, it is no fluke that the first page of the search engine response is exactly about growing tomatoes, not cucumbers or a sale on cultivators.

This is exactly the same with any search term. This matching of search terms with the exact best website answering the search term has made some people very rich.

Top 5 Online Businesses In 2020 For BEGINNERS To Start Now (Low-Cost...

Another great video from Sarah!  A must watch if you just starting or looking for the next strategy.

What To Sell Online - 3 Foolproof Products/Services That Make BIG Money Through The Internet

The most important thing to appreciate with "the Internet" is that - in the end - it's people who are looking at things.

These people are not cattle, sheep or lemmings. They have aspirations, ideas and experiences of their own. They're using the Internet to connect with people of exceptional quality or experience. This is the true value of "online".

The problem that people have is when it comes to trying to consider how to "make money" from this, you will end up falling into the trap of hyperbole and hearsay; using any sort of "trick" to milk as much money from people as possible.

Whilst there's nothing wrong with hyping things up, the truth is that people buy quality.

7 Things You Must Know Before You Start An Ecommerce Business

It's always good to learn from someone else's mistakes

Ecommerce Tools

For an eCommerce website to be successful in today's competitive landscape consideration needs to be paid to several factors. Below we list the common factors that aid eCommerce success.

eCommerce Software: WordPress, Shopify, Magento

Each platform has its own pros and cons including complexity of use, flexibility, functionality, management, security measures, third part compatibility etc.

Shopping Websites: Amazon, Google

Feeding your products through to sites like Amazon and Google - yes - costs money but this should be weighed up against the additional sales generated and also the increased exposure for your eCommerce website.

5 Things To Know Before You Start An Ecommerce Business

Great video to watch if your thinking of starting an eCommerce business

3 ECommerce Challenges & Solutions for Tough Times

How to Start Selling Online More Effectively

To call these "tough times" may be a bit of an understatement to you, or perhaps you've pivoted your marketing strategy nicely and aren't negatively affected by the COVID-19 crisis.

There's no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.

Distributel, a company that buys wholesale access to Rogers Communications Inc.'s internet backbone, has seen a traffic increase of about 50%.

8 Simple Steps To Improve User Experience On Your Website

When your users come to your website, you want them to feel as if everything works great, it's intuitive, and as if you can read their mind. The first thing to do is research your audience and then test out different ideas based on the research.